The Printer's Customers' Needs: A Guide for Marketers and Salespersons

Everybody goes into a business with a goal or objective. to address a need, fill a void, satisfy a need and in return make money.

Although it is important to talk about all the benefits and outstanding features of your product, customers are more likely to move toward a purchase decision if they feel your product can alleviate the discomfort of their persistent pain points.

By identifying and addressing customer needs in your sales efforts, you can create a more compelling strategy that will make your company invaluable in the eyes of your customers.

7 Business Pains That Confront Many Businesses

In this guide, we shall be looking at 7 business needs that can create so much discomfort and could create persistent pain points. These include customer acquisition, brand awareness, customer retention, marketing and sales, Issues with personnel, efficiency, and financial operations. these could be persistent problems that can inconvenience customers and their businesses.

Let’s dive in for further details.

Business pain points or needs are issues that affect a business’s bottom line severely, and there’s a lot more where that came from.

Financial struggles can be a major setback for any business, and finding solutions to alleviate this pain point is crucial for achieving financial stability and boosting productivity and visibility. can bring any business down. Not having a clue to resolve it can be equally challenging. If a company can resolve it, it will be able to achieve its goal of financial sufficiency and increase the morale of staff productivity, and visibility among others.

How to Find Business Pains in Prospect's Business

Top salespeople should always be on the lookout for pain points in their prospects' businesses. These pain points are the challenges that businesses face in their day-to-day activities, including financial struggles, personnel issues, marketing and sales inefficiencies, and more. By identifying these pain points, savvy salespeople can put their potential customers on the buyer's journey and find solutions to their problems. To uncover the customer pain points that directly affect their business, salespeople should categorize the most common pain points based on the industry or business domain they are aligned.

This early discovery stage is critical in resolving the pain points that can inconvenience customers and their businesses. By asking important questions and digging deeper, salespeople can unearth the real problems and offer solutions that can make their company invaluable in the eyes of their customers.

Businesses have been challenged in terms of business positioning, finances, personnel, and productivity. in their day-to-day activities. These are pains that savvy sales must unearth if they should put their potential customers on their buyer’s journey and find a solution. To identify the customer pain points that directly affect their business, you need to categorise the most common customer pain points based on the business domain or industry they are aligned to. And this can be dealt with early in the discovery stage.

What Constitutes Real Pain Points

We’ll break down more specific scenarios further in this article, but for starters, here are a few general types of pain points you may come across.

• A customer needs a service above their budget. Financial limitations stop customers from working efficiently and lead them to search for more cost-effective alternatives.
• A business wants its brand identity created through repetition and imagery to increase emotional buying based on status, desire, or price.
   
• A business with too many redundant steps in its sales strategy. Too much process lead time costs money and reveals a need to reduce it.
   
• Ineffective communication between departments can lead to costly errors and inefficiencies in business processes. Teams must establish proper channels of communication. This ensures seamless coordination and optimal productivity.

For salespeople, one of the foremost tasks of their prospects is to resolve these pains through:

• Ask important questions to retrieve what the real problems are. For example, if a prospect puts his/her “pain” this way to a salesperson.
  •         “No one knows who our company is.”
• This is a clear case of positional pain. It’s a case of what businesses face in positioning themselves in the market. This pain point can arise when businesses struggle to differentiate themselves from competitors or to reach and connect with their target audience.

The salesperson should simply ask:

                       “What were you looking for help with?' or

• This scenario may be in the awareness stage of the buyer’s journey.

     Very often buyers come with surface-level pain. You need to go deeper before you can get hold of the real problem.         As in the case above, the pain is a symptom. What needs to be treated is the disease.

• Ask another question “What plans do you have to solve this problem?
• Such questions would unearth what the real problem is
• The real problem may be market visibility. If you probe further, you will learn about the following:

1. "No one knows who our company is."
2. “Our competitors are outspending us."
3. “The market is changing, leaving us behind."
4. “Until now, we haven’t considered digital marketing, so we’re behind."
5. “Our competitor has more green space on most channels."

 Who is your customer?

Whether it's a small business or a large corporation, print applications are essential for creating and promoting a brand's identity, advertising and selling services and products, and setting the business apart from the competition by making great impressions on new audiences. Commodity sellers who want their brand identity created through repetition and imagery to increase emotional buying based on status, desire, or price.

Across this range of customers, business pains can be similar, only the scale is different, but there are print application opportunities.

As an example, let’s review the business issues that are specific to one key B2B customer type: Hotels. Here are things required for the successful operation of a Hotel Business.

How do Print Applications Support their Business “Pains”

Lead Generation

Marketing managers in both B2B and B2C industries understand the importance of effective marketing communication. Utilising marketing tools is a common practice to achieve revenue growth.:

• To enhance occupancy rates and maximise the profitability of its accommodation, meeting, and leisure facilities, hotels can create targeted programs.
• The hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.
• The marketing manager is also responsible for coordinating marketing and promotional activities to meet guests' needs
• To achieve the above

• He does a lot of promotional activities to increase occupancy.
• Running special events
• Promoting fitness, health, and wellness offerings with advertisements.

Brand Awareness

Hotels use a lot of outdoor signs to advertise and to create awareness. Multiple-story banners advertise with high-quality printing, but the sleek and sophisticated imagery attracts attention to the hotel building itself.

Customer Retention

To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Create a loyalty program that is easy to understand and use, so customers can accumulate points and redeem rewards effortlessly. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of travelling staff or visiting customers.

Marketing and Sales

The hotel management team also very often identifies marketing priorities. And work closely with the following departments and printers to provide these print applications:

• Front Office/Reception At the front office and reception team you can print registration cards, key card wallets, letterhead, envelopes, luggage tags, signage, posters, and guest surveys.
• Housekeeping Guest rooms are a branded paradise within most hotels, and we can offer a variety of printed items: in-house compendiums, in-room brochures, room service menus, room service order cards, do not disturb signs, instructional tent cards (internet, TV, bathroom), in-room surveys, notepads.
• Restaurants Printing restaurant menus, room service menus, signage, drink coasters, menu compendiums, a menu inserts.
• Executive Office Working with the executive office, assisting with printing professional annual reports, business and marketing plans, award proposals and submissions.
• Human Resources Representing your brand to your staff is as important as your clients. Designing and printing training and induction manuals, OH&S procedures and staff welcome packs are just some options you can offer the human Resources department
  
  

In summary, identifying and addressing customer pain points is crucial for any business to succeed. Salespeople must ask the right questions and dig deeper to uncover real problems and offer effective solutions. Print applications can be a valuable tool in supporting businesses across various industries, such as hotels, in addressing their pain points. By utilising marketing and sales material, creating brand awareness, and focusing on customer retention, businesses can build strong relationships with their customers and achieve long-term success.