To increase your printing output on a digital press, it is crucial to have a well-planned strategy in place for guaranteed success. Earlier this year, Print Impressions, along with Packaging Impressions and Wide-Format Impressions, identified the top 25 industries and sectors that are projected to spend the most on printing in 2021.
Almost $211.0 billion for print demands was forecasted for the USA alone, in 2021. That said, I think there has never been a better time for print businesses to find out what their companies can do, to print more on their digital presses.
In this post, we are going to highlight how digital printing companies can use the opportunity to print more of the applications mentioned in the forecast. With the ever-growing demand for printed materials in various industries, digital printing companies must capitalize on this opportunity and maximize their printing output.
When it comes to digital printing, investing in the right digital press technology can be a game-changer for companies. By thoroughly understanding the capabilities and specifications of different digital presses, companies can choose the equipment that perfectly aligns with their unique printing needs. Whether it's high-volume carton packaging or specialized applications like signage, labels, or posters, selecting the right digital press technology is crucial for maximizing the return on investment.
It is crucial to consider the type of ink and substrates when it comes to digital printing. Different print applications have specific ink requirements, such as inkjet, toner, dye-sublimation, or solvent. By understanding the applications and substrates used in each industry, digital printing companies can customize their services accordingly. For instance, food packaging labels may need inkjet technology for printing on plastics, while latex ink may be more suitable for outdoor graphics and banners.
To print more on their digital presses, companies should also focus on choosing the right digital technology platform that offers the best fit for their buyers. By understanding the pain points, challenges, and objectives of their target customers, digital printing companies can provide technology solutions that address their specific needs. Whether it is signage, textiles, outdoor or indoor applications, packaging, or book printing, choosing the right digital technology platform is crucial for success.
Additionally, digital printing companies can explore various print applications to increase their printing output. Promotional and marketing materials like table tents, banners, flyers, and brochures, as well as marketing and communication materials like transactional communications, books, and packaging, offer significant opportunities for digital printing. Embracing personalized print with variable data printing and web-to-print solutions can also help companies tap into new markets and attract more print buyers.
To generate more print buyers, digital marketing plays a crucial role. By creating lead-generation campaigns and brand awareness communication across various media channels, digital printing companies can attract, engage, and convert potential customers. Sales prospecting, market research, lead qualification, and personalized product presentations are important touchpoints in the sales process.
Another avenue for digital printing companies to explore is cross-media communication. By utilizing software applications that allow for targeted omnichannel campaigns, effective colour management, and automated campaign processes, companies can optimize their marketing efforts and ultimately increase their print volumes. Incorporating print advertising into their marketing mix and managing inbound marketing campaigns can also provide valuable branding opportunities and avenues for lead generation.
Lastly, optimizing efficiency is an ongoing process for digital printing companies. It involves the entire team, from graphic designers to machine operators, marketing, and sales. The use of software applications for job creation, pre-press, colour management, and production management is crucial for increasing productivity and achieving a higher return on investment.
Implementing workflow automation software can streamline the production process and eliminate manual tasks, reducing the chance of errors and saving time. This software can automate job creation, pre-flight checks, and file preparation, allowing the team to focus on more high-value tasks.
In addition, colour management software can ensure accurate and consistent colour reproduction across different printing devices. This is particularly important for digital printing, where colour accuracy is essential to meet client expectations. By using colour management software, digital printing companies can save time and reduce waste by eliminating the need for manual colour adjustments.
Production management software can also play a critical role in optimizing efficiency. This software can track job progress, monitor machine performance, and provide real-time data on production metrics. By having this information readily available, digital printing companies can identify bottlenecks, make informed decisions, and improve overall production efficiency.
Furthermore, investing in training and development programs for employees can enhance their skills and knowledge, making them more efficient in their roles. By providing ongoing training on the latest software applications and techniques, digital printing companies can ensure that their team is equipped with the necessary skills to maximize productivity.
Overall, optimizing efficiency in digital printing requires a combination of software applications, streamlined workflows, and skilled employees. By embracing technology and investing in employee development, digital printing companies can achieve higher productivity, reduce costs, and ultimately improve their bottom line.
In conclusion, digital printing companies have a tremendous opportunity to print more on their digital presses by implementing the strategies mentioned above. By investing in the right digital press technology, understanding the different applications and substrates, choosing the best-fit digital technology platform for their buyers, exploring various print applications, generating more print buyers through digital marketing and sales prospecting, embracing cross-media communication, and optimizing efficiency, digital printing companies can maximize their printing output and achieve guaranteed success in the industry.
Delprintsol offers online and in-person training programs for your sales and marketing staff to reach these markets. Discover what your target market needs are and how to provide them. Watch the social media strategy for a head start!
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